The new year has started and seems like it’s starting well for me. Things look lot more promising. With regards to Internet, from SEO, SERPS etc I am now moving to PPV and wondering, how did I miss this in 2009.

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit This Post Stumble This Post

Internet Marketing

So now you know what a landing page is? If you are not sure, it’s explained in the post What is a Landing Page?.

Lets start with the heat map:

I am not going to get in detail about what a webpage heatmap is, but for the time being, the red and the areas around red are more significant. These are the areas where a visitor pays more attentions, so our core stuff related to the action should be within these areas. Following tips will assist you in understanding how to use visitor heatmap  to create the ultimate lead capture landing page.

1. The Ad and your landing page should be relevant:
   Whatever you are offering in the ad, your landing page should clearly and boldly present that. Remember they only came to this page, because you promised something on your ad, which is relevant to what they actually looking for. And they expect that your landing page, would have more of it. Make sure your headline refers directly to the ad copy that drove the click.
2. Provide a clear call to action:
   This is the most important part, tell your visitor what they need to do. There is no set role for how many Call to Action buttons (or text) you use on a single page. 2 are good for a short landing page and 4-5 in a long landing page.
3. Focus on getting your visitors to do 1 thing:
   This point actually very closely related to the point number 2. Don’t confuse your visitor by suggesting many types of actions. Write whatever you like, but to the point. The key is to take your visitor to a point,  where they know, what they need to do.  Don’t make them guess or hunt around!
4. Start and end of the Page is the key: Most of the visitors would be reading the top and than scrolling down to the bottom to get a glimpse of what this is all about. Therefore the most important points should be at top and at the end.

I’ll be adding few more in couple of days, till than enjoy and if you like please share…

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit This Post Stumble This Post

Internet Marketing landing page, Online Marketing, SEO

In terms of internet marketing, a landing page is any page on a website where online visitors are sent specifically to prompt a certain action. It could be website’s home page or any page on the same site.  Now the question is what’s the difference between a regular/normal page and a landing web page (sometimes also called as lead capture page).

For the answer lets take an example, suppose you decided to create a  website that’ll offer a product giving an insite about how to drive free or no cost traffic to any given website. Now you set up a complete website with many pages, about features, benefits, advantages, FAQs about your product, testimonials, may be some sample stuff too and of course a home page. You think it’s ready and you start advertising it through different online marketing channels using text ads, banners etc.

You use some great keywords and style in your ads and you start getting visitors (note: you don’t have a landing page designed), so all of them are coming to your home page because you used the main URL in your ads. Wow, you get happy, loads of visitors. But after few days you start noticing that visitors are coming as of result of ads, but a very small portion, almost close to zero is actually buying the product. You had a great product and site, but you MISSED something.

Yep: A Carefully Designed Landing Page.

A page to boost the conversion rate…

A page to turn visitors into leads…

A page to get the job done…

Your landing pages should provide a customized sales pitch for the visitor. Ads usually drive targeted traffic, so you know who your visitors are and from where they are. Provide them what they are looking for in the most effective manner and your chances of engaging the visitor goes up, as should your conversion rate.

Next question, How to design a lead capture page that seal the deal?

As promised here is the answer: Tips to Create Effective Landing Page

regards…

Plurk This Post Buzz This Post Delicious Digg This Post Ping This Post Reddit This Post Stumble This Post

Internet Marketing internet, landing page, Online Marketing, SEO